Our Mission
Our goal, here at Masters Choice Lures, is to provide very high quality fishing lures at reasonable prices. We offer a huge assortment of Jerkbait sizes and colors and are developing more as we speak! Our Lures were designed by Trophy Anglers from across the United States. Some patterns have been considered a "secret" throughout the years, and we want to bring them to you. You will notice our pattern selection consists of Actual realistic looking forage fish from across the United States. Master's Choice Lures are sure to get you on that trophy fish of a lifetime!!